THE PSYCHOGTM MANIFESTO
Contrarian
by necessity
The best move usually isn’t in the playbook.
It’s in how you see the people, the incentives, and the opening.
Obsession with the right move.
PsychoGTM is for the operator who looks at a list of ten thousand leads and wonders who could introduce them to the whole room.
The name is a little self-aware. The philosophy is serious: think deeply about the situation, refuse to confuse activity with progress, and use whatever sensible route gives you a real advantage.
Our fictional faculty makes the point with some theatre. The part we bring to work is the attention to networks, incentives, positioning and follow-through.
How PsychoGTM works.
Let's stir up some trouble
We help finance teams automate invoice follow-up. Find event hosts and communities where we can demonstrate the product to potential clients.
We learn everything about who you are and what you sell.
Give PsychoGTM a commercial goal, your product details and the markets you care about. Here, a finance-software company wants to reach teams that spend too much time chasing invoices.
Turning the brief into a motionTOOLS & CONNECTIONS
The right tools.
For your next move.
Find people, work an introduction, research a market or deliver an approach. See what each tool brings to the work.
Introductions & partners
- Your relationshipsPeople you already know
In the workspace
Find a relevant introduction path in your saved relationships and explicitly shared Assets.
BoardyIntroductions with mutual interestVia Gmail
Brief Boardy on who you want to meet and why. Work the introduction through your existing email conversation.
Gmail tools or manual email. Mailbox and agent usage. No direct Boardy API charge.
Rooms & communities
RedditProblems people discuss openlyIn testing
Read relevant discussions and community rules. Find a real question your expertise can answer.
API tools via Composio. Commercial API access may require a separate provider agreement. This is not an advertising fee.
XIndustry conversationsIn testing
Follow relevant public conversations to identify the people shaping a niche and the issues they care about.
API tools via Composio. X API usage credits apply to this route. Browsing X does not inherently require an API purchase.
Audiences & authority
Listen NotesPodcast discovery & episode researchConnect your account
Find shows and read episode descriptions before preparing a relevant pitch. Requires a provider agreement permitting server storage; ordinary Free/Pro plans do not permit this workflow.
API tools via Composio. This stored-evidence workflow needs Enterprise or written storage permission, even though web browsing is free.
Scalable GTM
ApolloPeople, companies & selected enrichment
Connect your account
Search by role, location and company. Unlock a selected business contact, then prepare an approach with the research attached. Provider credits apply; automatic sequences are not enabled.
API tools via Composio. People search uses no credits; company search and chosen-person enrichment use provider credits.
Research & signals
BuiltWithTechnology and company signalsConnect your account
Check a company’s technology categories, or use a paid detailed lookup for product names. Turn a relevant signal into a specific research question and approach.
API tools via Composio. Free category overview; detailed technology lookup uses credits.
AhrefsSearch demand and topic research
Connect your account
Compare keyword demand, difficulty and related topics with your own Ahrefs account. Research evidence informs a content or acquisition motion; it does not publish anything.
API tools via Composio. Eligible Ahrefs plan and its API units.
Delivery & scheduling
GmailSelected conversations & replies
Connect your account
Read a selected thread, prepare a reply, and review the exact message before any send.
API tools via Composio. Your mailbox plan and limits; connector and agent usage are separate.
InstantlyOutbound email infrastructureConnect your account
Check sending-account health and campaign performance. Keep volume email separate from personal mailbox conversations.
API tools via Composio. Paid Instantly account with API entitlement. Domains and mailboxes are separate.
Existing records & knowledge
AttioOptional CRM sync
In the workspace
Review and sync selected people and companies with an existing Attio workspace.
Direct API sync. Your Attio plan and its limits.
Google Docs & DriveSelected documents
In testing
Bring selected document text and file details into a motion. File contents need a supported reader.
API tools via Composio. Your Google account limits; connector and agent usage are separate.
On our radarExplore planned additions
These connections are planned and aren’t available in PsychoGTM yet.
CrossbeamPartner account overlaps
PartnerStackReferral & distribution partners
LumaEvents & their organisersMeetupRecurring professional groups
EventbriteConferences & local events
LinkedInProfessional networksPodMatchPodcast hosts & guest matches
PassionfrootCreator & newsletter partnershipsQwotedJournalists looking for experts
FeaturedMedia & expert opportunities
beehiiv Ad NetworkNewsletter sponsorships
SmartleadAlternative email infrastructureGoogle AdsCapture existing demand
ClayResearch & data enrichmentCommon RoomBuyer & community signals
HarmonicStartup & company intelligenceCalendlyMeeting booking
HubSpotExisting customer & deal records
GitHubDeveloper audiences & contributions
Create luck.
Systematically.
Open PsychoGTM Images & inspiration
The card fan is adapted from Pigeon’s original landing page. Character images illustrate an editorial discussion of fictional stories; their actors, creators and studios are not affiliated with PsychoGTM.
- Raymond Reddington — Justin Stephens / NBC, via CinemaBlend.
- Jim Moriarty — Sherlock / BBC, via IMDb.
- Irene Adler — Sherlock / BBC, via PBS MASTERPIECE.
- Miranda Priestly — The Devil Wears Prada, via Vogue.
- Iago — Edwin Booth in Othello, University of Illinois Library.
- Long John Silver — N. C. Wyeth, Treasure Island (1911), via Wikimedia Commons.
- Lucas Hong — profile photograph supplied through his LinkedIn profile.